Overcome objections instead of selling

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๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐œ๐จ๐ง๐œ๐ž๐ซ๐ง๐ž๐ ๐ฒ๐จ๐ฎ ๐ฐ๐จ๐ง’๐ญ ๐›๐ž ๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ฌ๐ž๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐›๐ž๐œ๐š๐ฎ๐ฌ๐ž “๐ฒ๐จ๐ฎ’๐ซ๐ž ๐ง๐จ๐ญ ๐ ๐จ๐จ๐ ๐š๐ญ ๐ฌ๐š๐ฅ๐ž๐ฌ”?โ€‹โ€‹

Selling is not a skill. It’s not about what you do as much as it is about who you are.โ€‹โ€‹It’s about caring for them.โ€‹โ€‹It’s more of a personality trait than it is a skill.

โ€‹โ€‹First off, I assume you did your part and only targeting people that have the problem.โ€‹โ€‹

There are a few reasons why your customer doesn’t buy, and you must understand what they are.โ€‹โ€‹

It’s not about pushing them or pushing yourself.โ€‹โ€‹
1. They think โ€‹ the product is not applicable to them
โ€‹โ€‹2. They don’t see a big enough ROI. โ€‹โ€‹

They see the product as too expensive for what it has to offer.

โ€‹โ€‹You must discover and understand all these concerns or objections.โ€‹โ€‹

Next, you need to put yourself in their shoes, in their thought process, and break it from within.โ€‹โ€‹Find a way for THEM to overcome these objections.

Make the ROI more obvious.โ€‹โ€‹

Ask them the questions that stir the pain – it may be there but they may be running from it because it’s so bad.โ€‹โ€‹

For example, they may think they need technical skills to use your product.โ€‹โ€‹You find that out only by being receptive to how they react.โ€‹โ€‹

Once you know that, you just need to show them how easy it is for them to configure and use your product.

โ€‹โ€‹In my experience, one of the low-hanging fruits of a software saleโ€‹ is to show them how easy is for your customer to understand how to use the product and actually use it.โ€‹

What makes them not go ahead and buy they have some objections it might be about that they think that the product is not applicable to them, it may be the fact that it may seem to them that it’s not enough ROI that the product is too expensive.

And then what we understand is that we have to understand all these objections, and find a way to overcome them, find a way to show them that, you know, actually, it’s easy for you to install our product, it’s easy for you to configure our product, you can make it so easy to implement the product and get the desire or an objection is how you can make it hard to have that pain and how you can block the pain from now on using our product.

So we want to make sure that we make it as easy as possible for our customers to understand the product and to apply the product.

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